Business Tips Straight from Your Customers

How homeowners choose painting contractors is always changing. So, we went right to the source. We conducted research to see what’s important to your customers and how you can strengthen your business presence.

We hope this research helps you make the most of your online presence and digital marketing investment to attract quality business from homeowners.

FrogTape® surveyed 525 homeowners who have hired a professional painter in the last three years.

Marketing to Homeowners Online

Where are Homeowners Finding & Vetting Painting Contractors?

Customer Reviews

Customer reviews are a make-or-break online tactic. Encourage them, promote them and respond quickly and professionally to any that are less that glowing.

Search Engine Optimization (SEO)

It's essential to have a cohesive Search Engine Optimization/Search Engine Marketing strategy for optimizing your online visibility. We highly recommend engaging an SEO/SEM professional with experience in local service-related businesses.

Home Service Websites

Contrary to some negative views in the trade, the survey suggests that these are popular sites with homeowners. If you haven't yet, take a close look at Angi and see how it might fit into your online marketing plan.

Online Advertising

Paid digital advertisingespecially on social media — is affordable and worth investing in.

Business Website

  • Showing your work and sharing customer reactions is more valuable than showing or talking about your people.
  • Providing general pricing information up front is more important than an online form to give a precise quote.

Social Media

  • If you can only be on one social media platform, make it Facebook.
  • Encourage happy customers to post their stories on social media and tag you.
  • Be sure to interact with followers on your accounts and highlight positive resolution to any issues or conflicts.

There’s still more research coming!

To stay in the know on specific keywords you can bid on to enhance your search presence, find out which Home Service site to invest in & how to enhance your website, sign-up below.