FrogTape® Brand Focus on Contractors Leads to Premiere of New Products and Technology
AVON, OHIO (April 2018) — Professional painter’s take pride in their ability to cut in by hand and get the job done right the first time. But even the most seasoned contractor knows some situations call for tape: dramatic color contrasts, close quarters, green crews, or when there’s no time for touch-ups. In these scenarios, FrogTape® brand painter’s tape says, Frog It!™ To kick off the Frog It.™ campaign, FrogTape® painter’s tape will unveil technology in booth #5615 at the National Hardware Show, May 8-10, 2018 at the Las Vegas Convention Center.
With a commitment to meeting the needs of the contractor, the FrogTape® brand understands and acknowledges the professional painter’s natural skill and pride in their work. Frog It!™ demonstrates how the brand’s tape products can support the painting professional, help them save time and money, and achieve the sharpest paint lines possible. If something is worth taping, it’s worth using the best tape available to make sure they deliver the sharp lines, precise results and clean removal that both professionals and their customers expect.
Responding to Evolving Industry Needs
As paint companies continue to evolve their paint formulas, it’s critical that tape manufacturers respond in tandem. This ensures that when painting contractors are on the job, the tape they use will adhere completely and uniformly, regardless of the paint brand, color or sheen. And now, FrogTape® Multi-Surface features a new adhesive specially formulated for hard-to-stick-to paints and surfaces while still delivering the same 21-day removal. Save time and get the sharpest paint lines possible with FrogTape®. All FrogTape® painter’s tapes are treated with patented PaintBlock® Technology, a super-absorbent polymer that reacts with the water in latex paint and instantly gels to form a micro-barrier. This barrier seals the edges of the tape, preventing paint bleed and creating clean, crisp lines. FrogTape® products that incorporate PaintBlock® Technology include:
- FrogTape® Multi-Surface painter’s tape is a medium-adhesion premium painter’s tape designed for an array of surfaces including cured painted walls, wood, metal, glass and now, hard-to-stick-to paints and surfaces.
It can stay on surfaces for up to 21 days prior to painting (seven days in direct sunlight) and should be removed immediately after painting. The signature FrogTape® canister protects the tape edge against dust and debris, as well as nicks and dents that can ruin the tape edge during storage. Available in a variety of widths to meet any project need.
- As a low adhesion painter’s tape, FrogTape® Delicate Surface painter’s tape can be applied to fresh paint (dried for at least 24 hours), wallpaper, faux finishing and used in decorative painting projects and more. The lower adhesion level helps prevent surface damage and can stay on surfaces for up to 60 days prior to painting. It should be removed immediately after painting.
Both products are available at The Home Depot, Lowe’s, Walmart, Sherwin-Williams and other paint and hardware stores and online retailers across the United States and Canada.
FROGTAPE® BRAND PRODUCTS
The FrogTape® brand, marketed by ShurTech Brands, LLC, offers premium-quality, innovative painting tapes that feature patented PaintBlock® Technology, a super-absorbent polymer that seals the edges of the tape which keeps paint out and keeps lines sharp. For more information on FrogTape® brand painter’s tape, visit FrogTape.com, like us on Facebook® (facebook.com/FrogTape); follow us on Twitter® (@FrogTape); follow us on Instagram® (@FrogTape); follow our boards on Pinterest® (pinterest.com/FrogTape) or watch us on YouTube® (youtube.com/FrogTapeTube).
SHURTECH BRANDS, LLC
ShurTech Brands, LLC, markets DIY (Do It Yourself), Professional and Home & Office consumer products under the Duck®, T-Rex®, FrogTape®, Painter’s Mate® and Shurtape® brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure-sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip® brands. Visit ShurtapeTech.com for more information.
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